Find your favorite scent at the reborn Isetan Shinjuku fragrance corner!

Pharrell Williams and NIGO® will hold a sake barrel-breaking ceremony at Shinjuku Isetan! The pair will be producing their up-and-coming sake, "SAKE STORM COWBOY®."

"Edible butter" to accompany German bread. Tokyo Metropolitan University's "National Department Store" [This Week's Bread: Vol. 14]

Fragrance brands gather at Shinjuku Isetan! Japan's largest fragrance festival, "Isetan Salon de Parfum," is being held

Five recommended coats for this year, found at Shinjuku Isetan

The menu only has one type of bread! Ginza Nishikawa's bread made with specially selected water [This week's bread: Vol. 13]

Flowfushi's new brand "UZU" opens its first directly managed store in Japan at Shinjuku Isetan

Popular ballet flat brand Krun Tokyo opens long-awaited pop-up stores at Shinjuku Isetan and Hankyu Umeda

Shinjuku Isetan Beauty Apothecary and Cyan magazine recommend autumn hair and makeup looks!

Modern Japanese bread from Umeoudo, a bakery based in Arashiyama, Kyoto [This Week's Bread: Vol. 12]

Marni launches its first workshop where you can create your own original jewelry! Customize with 25 different charms

GRID, a new cosmetics brand that creates the ultimate natural look, opens at Shinjuku Isetan

Mitsukoshi Isetan Christmas highlights include two-tiered macaron shortcakes and authentic frozen cakes [2019 Christmas cakes]

Dolce & Gabbana Beauty has officially landed! Sales begin at the Shinjuku Isetan and Hankyu Umeda pop-up stores

Authentic Italian bread "Pane e Olio" made using traditional Italian methods [This Week's Bread: Vol. 11]

How has the cosmetics floor at Shinjuku Isetan evolved since its renovation? We went to check it out.